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So Lara did what her entire career had prepared her to do. She assembled the textile scientists who could build proprietary fabric technologies — not "science theater", but advanced blends and biobased treatments engineered to regulate temperature and manage moisture before you even start to sweat.
Lusomé launched in 2014. Within the first year, 125 boutiques across North America signed on. Then came the Oprah Magazine feature, and everything accelerated. Lara had found the gap no one else had bothered to fill — luxury and science, in service of women who deserved both.
Along the way, she fought off a hostile takeover attempt during the pandemic and emerged with an even bigger vision: to transform Lusomé from sleepwear into a complete sleep health system, anchored by clinical proof from one of the world's most respected medical institutions.
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